Communicantions for Development

Communication for Development (C4D) is all the different types of communication that need to take place in societies if sustainable democratic development is to occur. GP sees C4D as a way to amplify voice, facilitate meaningful participation, and foster social change. We also see it as ‘a social process based on dialogue using a broad range of tools and methods. It is also about seeking change at different levels including listening, building trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change’. Such two-way, horizontal approaches to communication include public hearings, debates, deliberations and stakeholder consultations, participatory radio and video, community-based theatre and story-telling, and web forums. Our approach encompasses access to and exchange of information, dialogue, creation of knowledge and open access to knowledge, development communication, strategic communication, participatory communication, expressive culture, media, information and communications infrastructure and technologies. C4D recognises that communication processes often reflect power relations and aims to address this by enabling people’s capacities to understand, negotiate and take part in decision-making that affects their lives. We offer related services including;