Research and Development

Our Research provides research and analysis that offers clients actionable solutions to their problems. We are a full-service research agency answering questions about markets, consumers and lifestyles across more than 30 African countries via quantitative and qualitative studies.  We specialize in the inventory, collection, and analysis of primary research data for businesses, NGOs, governments and other institutions. Our Research has 7 years of experience in primary research and has a strong commitment to obtaining the information required to fuel sustainable and inclusive growth across Africa.

We execute solid qualitative research, including focus group discussions, key-informant interviews, observations/ethnographies and basic human centered design. We have a track record of executing qualitative projects in in major cities, rural and remote areas of various African countries. We continuously work on our interview skills and set of methods. Our aim is to understand our respondents and their decisions better than they do themselves.

Our Research is an efficient partner for complex quantitative surveys. Our sample sizes range from 40 to 30,000 respondents. For the best quality, we prefer Computer-Assisted Personal Interviews. We have our own scripting team, field forces and devices. Our proprietary quality control and reporting system is further refined after every major project. Where our quality standards can be met by cheaper survey channels, we are happy to revert to phone, SMS and online surveys.

Many research questions have been covered before. Relevant data can be found in surprising places. We have full-time data hunters, who continuously expand our inventory of hundreds of online and offline sources for data. We combine and cross-analyze data from multiple sources to generate your insights. We continuously improve our analytical capabilities and revert to our network of experts where we meet the limits of our expertise.

Our firm undertakes the following services;